PRINT DESIGN
CAMPAIGN DESIGN
THE CHEESECAKE FACTORY
Open Enrollment Campaign
Project Overview
Employee engagement with Open Enrollment materials is often low, leading to missed opportunities for understanding benefits options. The Cheesecake Factory aimed to address this by creating a campaign that effectively communicates complex benefits information to their large and diverse employee base. Our collaborative goal was to design a dynamic and informative campaign that would capture employee attention, simplify the decision-making process, and ultimately increase participation in the Open Enrollment program.
Campaign Design
Bold & Expressive
Engaging & Fun
Approachable
Clear & Concise
Design a suite of materials for The Cheesecake Factory's Open Enrollment campaign that effectively communicates complex benefits information to a large employee base.
Open Enrollment Brochure
Created a visually compelling and easy-to-navigate brochure featuring clean layouts, bold typography, and eye-catching imagery. This design prioritized clear communication of benefits options, encouraging employee engagement.
Cohesive Branding
Developed a consistent visual language that extended across all campaign materials, including posters, social media graphics, and the brochure envelope. This ensured brand recognition and a unified message throughout the campaign.
Dynamic Design
The look and feel was designed to be "Bold and expressive," utilizing typography and imagery to create a sense of movement and dynamism, reflecting the energy and personality of The Cheesecake Factory brand.
